A Hebrew branding for 'Hamas' Islamic Resistance Movement terror organization
and control, equipped with extensive offensive capabilities, a real threat, and striving to contact; it has extensive offensive capabilities, and it is a calculated and organized movement. Perhaps this is what will make the Israeli public and its leaders take this organization seriously.
Through this project, we hope to change the perception of the enemy 'Hamas' in the Israeli public and elected officials' eyes - so that words like forbearance, regularization, and normalization, commonly used in Israeli political discourse, will cease to be used.
Using Hebrew branding for this terrorist organization is an excellent way to show the Israeli audience that Hamas really is an army and not just a terrorist organization. It is a well-organized, logical, and calculated movement under the control of command
